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When someone writes from a public relations agency to alert us to a “leaked” product posted on some random person’s Facebook page a few weeks ago, it’s not hard to figure out the source and purpose of the leak. Reese’s wanted to get word out about a new creation: peanut butter cups with mini Reese’s Pieces mixed up in the filling.
Well, okay, in the annals of stunt food , compared to watermelon Oreos and pumpkin spice everything, this sounds like a pretty good idea.
The candies will be on store shelves in July, and we’re playing along with their clever, sugary marketing game of pretending to leak the candy photo to build suspense and buzz. You win, Reese’s.
Reese’s [Facebook]
by Laura Northrup via Consumerist
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