USA Today reports that 14 Target stores will serve as the testing grounds for a new cafe concept that ditches hot dogs and cheese-drenched nachos in favor of pressed juices, green salads and “artisan” pizza.
The new concept, which will begin being tested in October, comes in several food categories.
One cafe concept – called Freshii – will be available in nine stores, offering customers salads and pressed juices, while three other stores will open Pizza Hut restaurants featuring a limited menu of “artisan” pies, like margarita and barbecue chicken.
Two stores in Minneapolis will host outposts of local Italian restaurant D’Amico & Sons.
Of Target’s 1,800 stores, nearly 1,700 currently have some sort of cafe offering guests popcorn, hot dogs, nachos, and Icees. Tina Tyler, Target’s chief stores officer, says those cafes attract nearly 40% of shoppers.
The experiment with the new cafe concepts came about after hearing customers were looking for more high-quality food and a fast-casual atmosphere, USA Today reports.
“We think this takes us a giant step in the direction of making a much better first impression,” Tyler says.
At test Target cafes, hot dogs out, salads in [USA Today]
by Ashlee Kieler via Consumerist
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