Candy with pumpkin spice flavoring? That’s so very 2013. The flavor wizards at M&M/Mars have gone beyond the tepid cinnamon-ish flavor of their attempt two years ago, and have now added what we’re guessing is a faint hint of coffee flavor to the mix for pumpkin spice latte M&Ms. Yes, this is real.
A reader of The Impulsive Buy spotted them at Target, which probably means that they’re exclusive to that retailer. We’ve also seen this strategy used successfully by Nabisco in selling their Exotic Oreo flavors. Another roving snack reporter spotted M&Ms with pecan pie flavoring at Walmart.
There is absolutely no reason why you couldn’t visit your favorite coffee shop and order a pumpkin spice mocha, also known as a pumpkin spice latte M&M-flavored coffee beverage. Or espresso and chocolate with some pumpkin syrup in it. I guess. At least that would have caffeine in it, which these candies do not.
On the other hand, many Target stores have Starbucks outlets instead of snack bars, meaning that you could have the pumpkin spice latte candies with a pumpkin spice latte.
SPOTTED ON SHELVES: Pumpkin Spice Latte Milk Chocolate M&M’s [The Impulsive Buy]
by Laura Northrup via Consumerist
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