One thing that Panera is changing about the latte this year is removing one of the preservatives from the pumpkin spice sauce that they use, mirroring Starbucks’ effort to remove caramel coloring from the beverages that it serves. Panera has made a big fuss out of removing artificial flavors, colors, and preservatives from its food items to make their food more “clean,” which is confusing terminology since it implies that the regular version is “dirty.” Extra preservatives may not be necessary, but they’re not filth, either.
Panera is using the same terminology for the rest of their menu, and lately has pushed their selection of “cleaner” drinks to reporters as well as their customers. While expanding their offerings of cold-pressed juices, iced teas without additives, and less-sweetened bottled sodas, they still keep a standard soda fountain alongside tanks of their own sweetened and unsweetened iced teas. Chipotle is also guilty of this, bragging about their GMO-free food menu while keeping the high fructose corn syrup tanks flowing.
Panera promises a ‘clean’ pumpkin spice latte for this fall [Fortune]
by Laura Northrup via Consumerist
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