(ronnyg)
Android users – and those living in areas of the country where mobile ordering isn’t available at their local Starbucks – can soon order and pay for their morning cup of coffee straight from the comfort of their phones with little human contact, as the coffee chain announced today that it would expedite the rollout of its mobile ordering feature to all U.S. stores by the end of the month.
The Seattle Times reports that Starbucks is speeding up implementation of an Android version of its mobile ordering and paying app, and planning to expand the service to all stores as soon as the end of September.
The company previously anticipated the feature would be ready by the end of the year.
“We have a winner, and it’s running ahead of our expectations,” Starbucks Chief Financial Officer Scott Maw told analysts and investors at an investment conference in New York on Thursday.
The mobile ordering and pay feature, which until now had only been available to iOS users, was first released last year to select users in the Pacific Northwest and expanded to 3,400 more stores in 21 states in June.
The mobile-ordering app has recently been tweaked to allow customers to access a customized menu tied to specific stores, the Seattle Times reports.
When Starbucks first began testing the service it said users could select coffee or food while in line or before coming into the cafe, a move that officials say could speed up service and save you precious time.
The program will count down when your beverage is due to the minute.
There’s still no word on exactly what proper etiquette for using the service will be: can you simply jump the line if something is wrong with your pre-ordered beverage?
Starbucks to roll out mobile ordering and pay for Android in September [The Seattle Times]
by Ashlee Kieler via Consumerist
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