Campbell Soup And Keurig Finally Selling Soup Cartridges Announced 2 Years Ago

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Hey, remember two years ago, when we told you to expect cartridges of hot, instant soup-like substance soon for your coffee machine thanks to a partnership between Keurig and Campbell Soup Company? The project apparently took longer to make work than either company anticipated, and the product is hitting stores in the U.S. and Canada just now.

If you’ve spent the last two years trying to figure out how a full-size noodle comes out of the tiny pin hole at the bottom of a Keurig cartridge, quit wondering. There’s a separate packet for the noodles. We knew that two years ago, too, so it’s not clear what they spent the last two years working on.

Here’s a 30-second video that shows the process, omitting the part where the Keurig makes angry noises while drawing water from the reservoir, and also the two to three minutes that you’re supposed to let the soup sit to “cook.”

“We know more than 80 percent of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea,” a marketing executive is quoted saying in the companies’ joint press release about this modern marvel.

While it makes sense in this case to combine a hot water machine and condensed soup, this isn’t good logic to use when creating new products: probably more than 80 percent of people who use dish soap also eat breakfast cereal, but that doesn’t mean you should combine them.

Campbell Fresh Brewed Soups [Official Site]

by Laura Northrup via Consumerist