Burger King peppered its social media accounts, created a special website and took out full-page ads today, proposing that the two fast food giants join forces to create a mashup of their most infamous menu items: the Big Mac and the Whopper.
As far as Burger King’s previous attempts to drum up publicity – Left-Handed Whopper and the Whopper Freakout — this one seems to be rooted in a good cause.
Burger King says the campaign to “settle the beef” was created to raise awareness for Peace One Day, an organization that raises awareness and encourages action for Peace Day. The day, celebrated on Sept. 21, was designated as the annual International Day of Peace by the United Nations back in 2001.
Titled “An Open Letter From Burger King to McDonald’s,” the King’s full-page ad – which appears in several major newspapers – reads: “We come in peace. We know we’ve had our petty differences, but how about we call a cease-fire on these so-called ‘burger-wars’?”
The company goes on to propose a collaboration: selling the McWhopper – if McDonald’s agrees – at a pop-up store in Atlanta on Peace Day. Customers won’t have to shell out big bucks for the special sandwich, instead they will pay simply by declaring to end the “beef” with someone they know, the Wall Street Journal reports.
It’s unclear exactly what the McWhopper would entail, but Burger King’s ad suggests it would be “a big burger with big ambitions,” whatever that means.
by Ashlee Kieler via Consumerist
No comments:
Post a Comment