“I think I buy on sale because my mom never buys something unless it’s on sale,” one 14-year-old told an Associated Press reporter. That makes sense: kids who are in school now have spent their whole lives or at least their formative years in either a recession or a post-recession economy, and have also learned how to shop in a retail environment where discounts are plentiful.
A mere late-summer sales tax holiday isn’t enough to get kids of the Great Recession into stores: they want items to be, say, 40% off. That’s a problem for retailers, who are actually trying to wean us all off deep discounts.
Teens are shopping more like their parents [AP]
by Laura Northrup via Consumerist
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