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Fans of Blue Bell ice cream who have been living without the stuff after the company was forced to shut down production will surely be pleased to hear that dessert salvation could be nigh: Blue Bell Creameries says a Texas billionaire has made a “significant” investment in the company, something that could help it get its products back on freezer shelves.
Fort Worth businessman Sid Bass is now a partner in the company, according to a Blue Bell press release.
“We are pleased Sid Bass has made a significant investment with our company. The additional capital will ensure the successful return of our ice cream to the market and our loyal customers,” said Paul Kruse, Blue Bell CEO and President.
Blue Bell recalled all of its products on April 20 and shut down all operations while it investigated a listeria outbreak. Though the Centers for Disease Control concluded its investigation into the company in June, Blue Bell hasn’t been able to resume making ice cream just yet.
The company recently announced it was making progress, however, with a plan for a trial run at its Alabama plant soon.
Bass is “active in the family oil and gas and carbon black businesses,” the press release notes, and has had a history managing long-term investments.
“We are excited to be a part of the Blue Bell brand and family,” commented Bass. “Blue Bell is the quality leader in the ice cream industry. We believe quality is the principle attribute that ensures the success, growth and longevity of a business.”
Let’s hope Blue Bell’s return will force any diehards who are hoarding the potentially contaminated ice cream in their freezers to finally throw that stuff out.
by Mary Beth Quirk via Consumerist
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