Back in May, Taco Bell confirmed it was starting small tests that delivered chalupas, Doritos Locos Tacos and other grub in areas full of hungry college students. Now, the fast food company is taking things a step farther, beginning a pilot delivery option in certain areas of the country.
USA Today reports that starting today about 200 Taco Bell locations in Dallas, Los Angeles, Orange County, CA, and the San Francisco Bay area will offer customers a delivery option courtesy of a partnership with delivery service DoorDash.
To use the service, customers simply select their order through the DoorDash mobile app or website. The company then puts in the order at Taco Bell, picks it up and delivers it.
Customers using the DoorDash mobile app have the option to be notified when the driver is nearing their home or office — you know, so you can get the fine China ready.
The company says there isn’t a minimum order required, but that a flat fee of $3.99 is added to all orders.
If you’re just dying for a burrito or a Gordita right this minute, you still might be better off just driving to the closest restaurant.
That’s because Tressie Lieberman, vice president of innovation and on demand at Taco Bell, tells USA Today initial tests of the service found orders took about 38 minutes between ordering and delivery.
“We’ve been talking about delivery for a while, because it’s the No. 1 most requested thing,” Lieberman said.
The company didn’t address whether or not its initial tests tackled what many saw as its biggest delivery challenge when testing near colleges: ensuring that the food doesn’t become soggy or lose flavor on its trek from the store to customers’ homes.
Taco Bell begins testing delivery service at 200 stores [USA Today]
by Ashlee Kieler via Consumerist
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