While the headphone and speaker company Beats (now owned by Apple) has Dr. Dre in their corner, Boombotix portable wireless speakers has the Wu-Tang Clan’s RZA as the brand’s creative director. The company now has an exclusive deal with RadioShack, which puts the speakers in strip malls nationwide rather than just a few small surfing and skateboard shops.
I don’t see the appeal of clipping a speaker to your belt, but I am also old.
Meanwhile, Orlando Jones, a comedian, singer, and person who I am always confusing with Orlando Bloom, released what was apparently meant to be a “viral” video re-introducing RadioShack with an in-store dance party.
It’s actually quite catchy, and would probably succeed as a TV spot if RadioShack were interested in buying television ad time. As of right now, the video has had about 17,000 views, which is not terribly viral.
#RadioShackisBack [YouTube]
Could the Wu-Tang Clan Bring Back RadioShack? [Entrepreneur]
by Laura Northrup via Consumerist
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