Ever wondered just what goes in to your McDonald’s hamburger or what sets their French fries apart from others? Well, wonder no more, because the fast food joint is ready to answer your questions in a new campaign focused on bringing more transparency to its food process.
Bloomberg reports that beginning today McDonald’s “Our Food. Your Questions” campaign will begin taking questions from Americans via social media sites like Twitter, Facebook and YouTube.
The company promises to provide customers with “real answers.” Although it’s unclear how quickly consumers can expect to get their responses.
The new campaign will employ former Mythbusters host Grant Imahara to visit McDonald’s suppliers and restaurants around the country for a series of online videos.
“This is being done to address the questions, the comments and the concerns of our customers,” McDonald’s chief brand manager Kevin Newell tells ABC News. “It’s not linked to the business performance at all. It’s linked to making sure that our customers truly know the story about McDonald’s food.”
Although McDonald’s already has a FAQ page on its website, the new campaign is constructed to create an open dialogue about food safety.
“People are looking for faster, more straightforward responses to their questions about our food,” Ben Stringfellow, a spokesman for McDonald’s USA, says in a statement. “We’re looking forward to engaging in two-way conversations with as many people as possible.”
Similar campaigns have been introduced by McDonald’s in Canada and Australia. In Canada, the campaign’s website explains that food origins for items such as the type of cheese uses in different dishes.
McDonald’s Tests Social-Media Waters With Q&A Campaign [Bloomberg]
Exclusive Look Behind the Scenes at a McDonald’s Food Plant [ABC News]
by Ashlee Kieler via Consumerist
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