The appeal of the subscription box Birchbox isn’t just getting a box full of personal-care goodies in the mail every month: it’s also reviewing the samples that you receive to earn points toward buying full-size versions of those goodies. Now a change to that system is proving very controversial, and some customers want to quit the service because of it.
Here’s how Birchbox “points” originally worked. Subscribers review the items that they receive in their boxes every month, receiving 10 points for each review. One hundred points are worth a $10 discount on the Birchbox site, which sells full-sized versions of beauty products. Points had to be cashed in 100 at a time, but they were easy to rack up.
“This means every two months you earned a $10 credit in their store,” explains reader Wendy, who sent us a tip about this situation. “This was wonderful, I started buying most of my name brand products through them because they had a better points system and usually free shipping.”
Then the company made what might seem like a subtle change to the program, but one that makes a big difference for subscribers who love posting reviews. Now customers can only review five items, ever: not five items per month.
Here’s the e-mail that Wendy received:
They also earn points for items bought in the shop and for sending gift subscriptions and recruiting other members, but the change does away with what made the program unique.
We asked Birchbox for a statement on why they made the change, and they explained that under the new system, customers don’t have to rack up 100 points to get a discount, and can redeem them as soon as they earn them.
“Finally, we owe it to our customers to have the highest quality reviews,” a company representative wrote in a statement to Consumerist. “We found that many people were leaving reviews without having tried the sample first, so beginning July 11 we will only be offering points for the first five reviews that our customers write (10 points for each one).”
The points are a strong incentive to leave a review for something that you didn’t actually try, that’s true. There’s probably another reason why Birchbox doesn’t want to keep giving subscribers $1 in store credit for every product review they write, though: the company has been struggling this year, laying off 15% of its employees earlier this year and shutting down its Canadian subscription business.
The good news is that customers who have prepaid for a whole year (which costs $110) report on Facebook that they’ve had no problems receiving refunds for the remaining part of their subscription.
by Laura Northrup via Consumerist
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