GM is kicking off the pilot program — called Let’s Drive NYC — for residents of an apartment complex in Times Square, offering rentals either for $10 per hour or $75 per day, the company said in a press release. Customers in the test program can opt for either a Chevrolet Trax compact sport utility vehicle or Chevy Equinox small SUV.
If the test is successful, the company could roll it out to elsewhere — there are already plans to give it a go in another U.S. city that GM isn’t identifying.
“We view evolving consumer preferences, such as car-sharing, as real business opportunities,” President Dan Ammann said.
Let’s Drive NYC starts today and costs less than Zipcar, which charges $12.75 per hour during the week and $94 for a day and more on weekends. Residents of the apartment complex included in the pilot program will also get three hours of free rentals per month when they make their rent payments.
by Mary Beth Quirk via Consumerist
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