There are two interesting things about the package, as pointed out by the site that has presented it to the world, The Impulsive Buy. Do you see what’s missing from the package? It doesn’t have the words “Limited Edition,” and isn’t in the smaller limited edition size of 10.7 ounces. These could be offered indefinitely!
The important question is, why didn’t they make things official and recognizable and partner with Cinnabon? Maybe the licensing fee was too high, but Cinnabon has already brought its brand to air fresheners and partnerships with Taco Bell and Burger King.
COMING SOON: Nabisco Cinnamon Bun Oreo Cookies [The Impulsive Buy]
by Laura Northrup via Consumerist
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