(Left: Courtesy of BleedingCool.com; Right: DisneyStore.com)
The children’s version of the costume sold online in the Disney store is marketed simply as for “kids.” But a reader of the blog BleedingCool.com noticed it was a different story in a local Disney store in the U.S., sending in a photo of the costume with a “BOY” label next to the size.
What gives? We reached out to Disney to find out why there was a boy version, if there was a “GIRL” package label as well, and why it’s a unisex product online but not on Disney’s store shelves.
We were put in touch with a representative from Rubie’s Costume Company, the company who actually makes the costumes for Disney. The rep explained that “boys” and “girls” packaging was used for the Captain Phasma costume initially, but the company later decided to stick with unisex packaging, “insuring that the message conveyed that it could be worn and enjoyed by both boys and girls and the adult costume by men and women.”
“However, a small amount of product inadvertently surfaced in the market place with the ‘BOYS’ package, and for this we sincerely apologize,” the rep says, adding that all current production is clearly labeled as a unisex costume, in both kids and adult sizes.
We reached out to Rubie’s to clarify where specifically the products could’ve surfaced in the marketplace, in addition to Disney stores, and will update this post when we hear back.
by Mary Beth Quirk via Consumerist
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