The free subscription isn’t bundled in with Prime forever, but members will receive a discount after those six months are up. A subscription normally costs $9.99 per month, and the price for Prime members who decide to subscribe will be $3.99 per month.
Everyone benefits in this transaction: the Post’s digital version gains a wider national audience for the content behind its paywall. Amazon gets to brag about a new perk for Prime members. Bezos gets to smile proudly as his companies bond with each other and share customers. Customers get to stop looking for a different source for a news story once they hit the Post paywall, if news is something that interests them.
Jeff Bezos’ Washington Post Strikes Amazon Prime Alliance
by Laura Northrup via Consumerist
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