While competitors Sprint and T-Mobile battle it out over price, Verizon figures that the real value is in being a Verizon customer. For your carrier, or for Apple, the value is also in your one-year-old iPhone, which has value on the refurbished market. Verizon is happy to take your ancient iPhone and sell it to someone less enthralled with the newest technology, since it’s still worth a few hundred dollars.
While it’s not a “rental” program exactly, you’re paying over half of the value of the phone (at least $325) for the privilege of using it for a year.
Verizon begins offering annual iPhone upgrade plan [CNET]
by Laura Northrup via Consumerist
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