It’s impressive that Wink is worth $15 million to someone, since the consumer experience of the product ranges from “flaky” to “non-functional.” (Warning: justifiable swear words in the headline of that article) The company teamed up with GE to make a “smart” air conditioner that seemed like a really great idea until customers actually tried using it.
The company has spent a lot of money on things like commercials where their CEO is tied to the front of a train, and not enough on developing a sustainable business model or stuff that people actually want to buy.
Our condolences to the employees at Quirky, and maybe all parts of the business will be acquired by someone who can actually make this model work.
Quirky Files for Bankruptcy, Agrees to Sell Smart-Home Platform [Bloomberg]
FURTHER READING ON QUIRKY:
How a quirky 28-year-old plowed through $150 million and almost destroyed his start-up [Business Insider]
by Laura Northrup via Consumerist
No comments:
Post a Comment