Whether you think this is a neat cross-branding opportunity or a holiday mashup nightmarescape, it doesn’t matter what your opinion is. Peeps milk will continue to exist. Last year, when we learned that Easter egg nog was a thing, we learned that it wasn’t a new thing: spring nogs have been on the market since the ’90s.
Of course, nothing stops anyone from making their own egg nog at any time of year. The more important question is whether we really need heavily-sugared milk beverages to encourage milk-drinking in children. Jelly beans and sugar-coated marshmallows are great foods in moderation, but that doesn’t mean we ought to mix every beverage up with them. It’s like wrapping every food in bacon.
Prairie Farms and PEEPS® Team Up to Bring You America’s Newest Milk Flavors! [Prairie Farms] (Thanks, JT!)
by Laura Northrup via Consumerist
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