HBO Streaming Service Reportedly Dubbed ‘HBO Now,’ Aiming For Launch Before Game Of Thrones Premiere

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One of the most anticipated launches of 2015 is the debut of HBO’s standalone streaming service. The name, price, timeline and availability are still unconfirmed but a new report claims to have uncovered many of these details.

The International Business Times reports that the service will be called HBO Now, though it’s worth noting that this particular phrase has not yet been trademarked.

The actual launch date is still uncertain but the Times’ source says the plan is to have it up before the April 12 launch of the fifth season of Game of Thrones.

As we mentioned before, HBO has enlisted the help of MLB Advanced Media, the group at Major League Baseball responsible for streaming services like MLB.tv and WatchESPN. Anyone familiar with MLB.tv knows that the service is not without its issues, particularly when stressed by a large number of users.

While previous comments by HBO have indicated that the service would be sold through participating broadband providers, this report also claims that HBO will sell access directly to consumers. Additionally, HBO is talking to Apple about making Apple TV a launch partner.

The story cites the expected monthly price of $15 though it’s unclear if that’s information from HBO sources or just from previous reports on the service.

by Chris Morran via Consumerist