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If you’ve been dreaming of a fresh-from-the-factory Bugatti Veyron, there’s some bad news: the last of the super-super cars has been assembled and sold, and the money-hemorrhaging production supercar line shut down. Yes, a line of cars that sold for more than $2 million each still lost money, because of the amount it costs to develop such a super supercar.
by Laura Northrup via Consumerist
If you’ve been dreaming of a fresh-from-the-factory Bugatti Veyron, there’s some bad news: the last of the super-super cars has been assembled and sold, and the money-hemorrhaging production supercar line shut down. Yes, a line of cars that sold for more than $2 million each still lost money, because of the amount it costs to develop such a super supercar.
A total of 450 Veyrons were made during the 10 years that the model was manufactured. One expert estimates that Volkswagen, owner of the Bugatti brand, lost more than $5.2 million euro on each car that they sold. This wasn’t the questionable business decision that it might appear to be, of course: Volkswagen’s plan all along was to sow that it could make super-powered supercars and affordable cars in its other brands. Yet having a high-end corporate cousin benefited, say, Audi.
About half of those 450 Veyrons went to homes in Europe, and about 25% were exported to the United States. The final car was exported, as it turns out, to an anonymous buyer somewhere in the Middle East.
Bugatti Sells 450th and Last Veyron [Bloomberg Business]
by Laura Northrup via Consumerist
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