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This week, ABInBev announced that it’s unleashing something terrifying sounding called a Bud Light Mixxtail, a malt liquor beverage that pretty much sounds like someone dropped a couple cinnamon red hots in a vat of Zima and called it a day. But hey, it’s sweet, and millennials like sweet stuff! According to the powers that be.
by Mary Beth Quirk via Consumerist
Zima, is that you?
This week, ABInBev announced that it’s unleashing something terrifying sounding called a Bud Light Mixxtail, a malt liquor beverage that pretty much sounds like someone dropped a couple cinnamon red hots in a vat of Zima and called it a day. But hey, it’s sweet, and millennials like sweet stuff! According to the powers that be.
There are three flavors of pre-mixxed cocktails arriving next week, the company says: Firewalker, which is the aforementioned cinnamon beverage, as well as Hurricane and that beloved blackout cocktail, Long Island. All come pre-mixed, and with higher alcohol content than a beer.
Perhaps you kids are too young to remember the Zima days, but for the rest of you:
AB InBev Begins Malt Beverage Rollout in the U.S. [Wall Street Journal]
by Mary Beth Quirk via Consumerist
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