The company has planned a series of videos that show real-life flight situations exaggerated for comic effect. Two have already been posted, featuring a woman in a window seat with a full bladder, and a sleepy passenger using his neighbor’s shoulder as a pillow.
“We wanted to say, ‘We’ve all been there. We get it, and let’s talk about it,’” the airline’s director of brand management and advertising told Bloomberg News. Yet the airline isn’t telling us how to behave, either: the idea is to make people think about how we behave toward each other while flying, and to discuss the events shown in each video with each other. While we’re still on the ground and not elbow to elbow in the air. That part is really important.
JetBlue Nudges Fliers on Etiquette After Summer of U.S. Air Rage [Bloomberg]
by Laura Northrup via Consumerist
No comments:
Post a Comment