Yesterday, RadioShack announced that it would be opening at the early hour of 8 a.m. on Thanksgiving morning, causing employees to complain about losing their holiday and many shoppers to ask why anyone would ever want to go to RadioShack at 8 a.m. ever. Now the Shack is changing its mind on that plan, but rather than simply opening later, the retailer will be closing for a few hours during the afternoon.
Bloomberg reports that RadioShack will still open its stores at 8 a.m., but that it will close between the hours of noon and 5 p.m. on Thanksgiving to give employees some time to spend away from the store.
“We understand the long operating hours posed potential issues with personal scheduling,” Shack CEO Joe Magnacca writes in a memo obtained by Bloomberg. “Therefore, we have created an adjusted schedule that will eliminate that concern and still capture the opportunity in the marketplace.”
Magnacco also points out in the memo that there is a peril to not opening on Thanksgiving.
“Last year we took a very different approach and only opened stores required to open per leasing agreements,” he writes. “The result was disappointing sales for RadioShack, not just on that day but for the entire Thanksgiving weekend, due to non-competitive operating hours.”
by Chris Morran via Consumerist
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