On the Old Navy website, women’s plus-size bootcut jeans range from $30 to $50, while women’s regular bootcut jeans start at $22 and max out at $30.
When men go shopping at Old Navy, it doesn’t matter what size they buy; prices don’t vary. But that’s not the same for women, who may have to pay extra if they purchase plus-size items. In just a few days, nearly 19,000 people have petitioned the retailer asking it to end this policy, but Old Navy claims there is a reason that it charges more for larger female sizes.
The Change.org petition was started late last week after its creator noticed that plus-size jeans at Old Navy were selling for upwards of $15 more per pair than the smaller sizes. Meanwhile, men’s jeans were the same price regardless of size.
“I was fine paying the extra money as a plus-sized woman, because, you know, more fabric equals higher cost of manufacture,” writes the petitioner. “However, selling jeans to larger-sized men at the same cost as they sell to smaller men not only negates the cost of manufacture argument, but indicates that Old Navy is participating in both sexism and sizeism, directed only at women.”
Additionally, the petition points out that there is a “Women’s Plus” section at Old Navy but no equivalent in men’s apparel.
We reached out to Old Navy parent company Gap Inc., where a rep for the company told us the retail giant has a reason for charging more for the plus-size women’s items.
The rep explains that while men’s bigger sizes are merely larger versions of the same clothing, Old Navy puts in additional work behind the scenes for women’s clothing.
“They are created by a team of designers who are experts in creating the most flattering and on-trend plus styles,” says the rep in an e-mail to Consumerist, “which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include. This higher price point reflects the selection of unique fabrics and design elements.”
We’ve reached out to the petitioner to see if she has any response to the Gap Inc. statement. If we hear back, we’ll update this story.
by Chris Morran via Consumerist
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