It’s the first time the company has introduced a product this way, reports Reuters. The drink is called Pepsi True and will be available on Amazon in mid-October, in 24-packs of 7.5-ounce cans.
True falls in the mid-calorie range at about 60 calories per can, and is sweetened with sugar and stevia. A regular can of the same size of Pepsi is 100 calories. And the can is green, so you know it’s good for you (note: sarcasm).
Although it won’t be available in stores, Pepsi says it will eventually sell True in grocery stores. This is basically a test run for the company to see how well it does before it moves the product to physical stores.
It’s a new thing for Pepsi to sell a product totally online, says the chief marketing officer at Pepsi Beverages North America, but there will be more where this comes from.
“You should expect online commerce to be a much bigger part of our proposition going forward,” he adds.
Pepsi to launch naturally sweetened soda on Amazon, bypassing stores [Reuters]
by Mary Beth Quirk via Consumerist
No comments:
Post a Comment