LEGO Will No Longer Ask You Why You’re Buying An Actual Ton Of Bricks

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If you’ve got a plan to build a life-sized statue of Aaron Rodgers or Jeff Goldblum in your backyard, you’ll no longer have to explain to LEGO why you’re buying so many bricks. The company says it’s reversing its policy on bulk purchases, and won’t ask customers what their intentions are when they buy a bunch of LEGO pieces at once.

In a statement posted on its website on Tuesday, LEGO said that while in the past it had asked customers ordering bulk purchases to explain the “thematic purpose” of their project, because it didn’t want to “actively support or endorse specific agendas.”

“However, those guidelines could result in misunderstandings or be perceived as inconsistent, and the Lego Group has therefore adjusted the guidelines for sales of Lego bricks in very large quantities,” the company said.

Instead, the company will ask customers to make clear that LEGO doesn’t support or endorse their projects, if they’re displayed in public.

The change comes after Chinese artist Ai Weiwei accused the company of censorship in October. He wanted to buy bricks in bulk for a piece on political dissidents, but LEGO said at the time that its policy was to reject requests if it believed the bricks would be used to make a political statement, the BBC notes.

by Mary Beth Quirk via Consumerist