These stores have the right to use the RadioShack brand name for another five months, but the new bosses weren’t especially concerned about the brand name itself. However, an attorney representing the Shack’s franchisees and dealers says that Standard General is the current high bidder for what’s left of RadioShack, having bid $15 million.
No one is particularly concerned about items like the RadioShack brand name or trademarks for house-brand items, but the most controversial part of this sale has been the company’s mailing lists, which have millions of e-mail addresses and mailing addresses. The state attorney general of Texas was the first to be concerned, and AT&T and Apple have also objected to the sale of data that was collected when their customers made purchases at RadioShack.
The bankruptcy auction has a customer data privacy ombudsman, who will issue a report on the sale of personally identifiable information, and RadioShack also agreed to mediation after a winner is chosen.
In auction for RadioShack name, bid stands at $15 million [Reuters]
by Laura Northrup via Consumerist
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