Banana Republic Has A New Euphemism For ‘People Don’t Like Our Stuff’

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We’re always looking for the freshest new ideas in corporatespeak, which is why we’re very fond of a term that a Gap Inc. spokesperson used recently regarding falling sales at their Banana Republic brand. They called it “product acceptance challenges.” Turns out that’s not a new term: we found it used by now-bankrupt clothing retailer Coldwater Creek in 2011, for example. Not a good precedent. [Racked]
by Laura Northrup via Consumerist