Can Apple’s music-streaming service convert its users into paying customers once the service’s trial period is done? How many people have signed up for Apple Music so far, anyway? The company has finally provided the world with an update on its shiny new streaming service, including the information that it already has some paying customers.
We wondered about this when the service first came out, especially since the company at first said that it would pay musicians zero percent of nothing in royalties, then announced that musicians would get some undisclosed amount.
It turns out, though, that Apple could be paying musicians with a percentage of their revenue, since the service is taking in some money. USA Today learned that two million subscribers have already whipped out their credit cards for the $15/month “family plan,” which can be shared between up to six people. That means roughly 70% of $30 million will be distributed to artists already, if that figure represents the number of paid subscriptions.
There are 11 million regular Apple Music subscribers who are still on their three-month free trial. Some may choose to convert to a paying subscription; some may accidentally forget to cancel and convert to a paid subscription even though they didn’t want to. (Here’s how to avoid that.)
Apple Music hooks 11 million trial members, App Store has record July [USA Today]
by Laura Northrup via Consumerist
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