(AB InBev)
The distance from the couch to the beer store often proves simply too great to overcome, despite great thirst that is known to come upon some. For those who don’t feel like getting up during the Big Game or the Big Fight (and by that I clearly mean those reality TV shows), Anheuser-Busch InBev is testing a Bud Light Button app that’ll do the beer fetching for you.
AB InBev launched the app with an alcohol-delivery startup in Washington D.C. yesterday, reports the Wall Street Journal, which promises to deliver 24-packs of cans of Bud Light for $19.99 and 12-packs of cans for $10.99 within an hour.
In an attempt to get in good with the cool kids and support its tagline, “The perfect beer for whatever happens,” the company will also throw surprise parties with DJs for random Bud Light Button customers.
Youngsters who’ve exhausted the good will of their older siblings with IDs won’t be able to sneak in a delivery, as the app uses credit card info to verify a customer’s age and delivery people will be checking identification before handing over the booze.
“We’re being extremely cautious,” Lucas Herscovici, Anheuser-Busch vice president of consumer connections told the WSJ.
Now someone just needs to invent the app that opens the door for the delivery guy and/or moves the couch over so I really don’t have to move. Also, the app should bring beers that are not Bud Light in a can.
AB InBev Joins Beer-Delivery Market With New App [Wall Street Journal]
by Mary Beth Quirk via Consumerist
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