Barbie is stymied by this email thing.
Yesterday we found out that Computer Engineer Barbie has no idea what computer engineering is, and can’t write code for a game she’s designing without men to do it for her, much less email or reboot her computer successfully. We reached out to Mattel’s media relations team to comment on the book all about Barbie’s brush with a computer virus and subsequent saving by her guy friends, but it would seem the PR team also has trouble using email. Better ask Steven and Brian for help.
Thus far Mattel has remained silent on the recent outrage over I Can Be A Computer Engineer, a book that people have been complaining about in the Amazon reviews for the title since January. Consumerist has yet to get a reply to our inquiry yesterday, and it doesn’t appear that Mattel has issued a public statement or comment on the controversy.
This, despite a renewed and steady flow of complaints in the reviews on Amazon. There are currently 97 one-star reviews, eight five-star reviews (at least one of which appears to be sarcastic) and only a few other ratings in between:
Content communicates the opposite of what the title promises
This review is for Barbie I can be a computer engineer; How did Mattel fail so badly at creating this book? Clearly parents who have a genuine interest in getting their daughters involved in STEM would purchase a book with this title. Problem is, it communicates the exact opposite of what the title promises to little girls. Mattel- if you wanted to contribute positively to the women in STEM movement you should have at least done your research. A BASIC test group perhaps? Speak to a woman software engineer perhaps?
Small girls can code!
My daughter who is 9 can program with Scratch (the puppy and blocks that are mentioned in the book), and finish her video game with no male help. This book is awful, please do not buy it for girls (or boys).
I am very glad this book was NOT available when I was younger, just imagine where I’d be then.
As an awesome computer engineering female, I find this book insulting and rediculously terrible. There is no way the content actually came from anyone who knew anything about computer engineering – and literally any woman who was actually a computer engineer could have come up with an inspiring message or at least a decent storyline. This probably does more harm than good – I can’t believe someone released this.
Sexist rant tells girls they CANNOT be Computer Engineers
I can’t believe anyone would think this is appropriate for children. This is nothing but a tasteless way for the author to discourage girls from learning how to be self sufficient people and rely on boys instead.Barbie is supposed to be a computer engineer and yet she seems to know less about computers than my mom (no offense, Mom). She wants to design a game, but doesn’t seem to understand really basic things, like virus protection.
Don’t waste your money or your time on this POS
the computer engineer book is not just bad – it is harmful
if you show the so-called computer engineer book to your daughter, or son, be sure to point out that it is ridiculous. one of the first things she does is say she needs some boys to do her coding – that she can NOT be a computer engineer. it doesn’t improve. she is not portrayed as a competent computer user much less a computer engineer. i recommend you NOT buy it at all but if you are in a bookshop, and see it, tell the manager that all copies should be taken from the shelves and sent back to the publisher.
Great gift idea for the holidays
Great gift idea for the holidays! Little girls now know to think only of cute puppies, colored blocks, and asking for help from the boys. And little boys will churn out the next WoW and buy up San Francisco. Thanks so much, Amazon, for carrying such strong products!
Fanfic? Please?
Please.. please tell me this is an unlicensed and the author is about to get a knock on their door from Mattel’s lawyers to have a little word with the person about copyright infringement and harming their brand.
Poison for the soul
This book is pure poison for the mind of any child. Barbie herself would be enraged that her corporate overseers have misrepresented her capabilities and motivations. Mattel should be ashamed to have betrayed their own ward.
Gross.
This book is bad primarily because it is inexcusably sexist (it is extremely clear that the sexism was purposefully written in, not overlooked by accident).As if that weren’t bad enough, it’s also laughably technically inaccurate.
We’ll let you know if PR Barbie figures out how to use email.
by Mary Beth Quirk via Consumerist
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