Latest News

Brewery’s Edible 6-Pack Rings Designed To Feed Marine Life Instead Of Killing It

http://ift.tt/eA8V8J

If you’re like me, once a six-pack of soda or beer is gone, leaving behind only plastic rings, you can’t help but be seized by the urge to snip them apart, an urge likely fueled by grade school lessons about what can happen when they find their way to the sea, and marine animals get tangled up in them. One brewery has created edible six-pack rings that are designed to feed aquatic wildlife if they end up in the ocean, and eliminate the need for all that snipping.

Craft beer company Saltwater Brewery in Delray Beach, FL created the rings from beer by-products that result from the brewing process, like barley and wheat, reports The Huffington Post.

In case fish aren’t in the mood for a snack, the rings are also 100% biodegradable and compostable.

According to the brewery, the design is just as resistant and efficient as plastic packaging, though it is more expensive to produce. The hope is that customers who care about dolphins, turtles, and other creatures of the sea will be okay paying more if it means keeping those animals swimming safely.

And if other breweries grab onto the idea, that could make the production process, and prices for the beers that use the rings, cheaper.

“It’s a big investment for a small brewery created by fisherman, surfers and people that love the sea,” Peter Agardy, head of brand at Saltwater Brewery, says in a video about the packaging.

Edible Rings On Six-Packs Feed Marine Life If They End Up In The Ocean [Huffington Post]


by Mary Beth Quirk via Consumerist

No comments:

Post a Comment

THE PLUG MAGAZINE Designed by Templateism.com Copyright © 2014

Theme images by Bim. Powered by Blogger.