A simple trip for fast food can become anxiety-inducing when you throw a carful of excited kids into the mix. In an attempt to quell this chaos, Chick fil-A is testing a new service dubbed “Mom’s Valet.”
The service, Business Insider reports, enables parents with children to order their meals via the drive-thru, then come inside with their brood to eat.
Once an order is placed and paid for at the drive-thru, a Chick-fil-A employee will prepare a table for them and bring their order to them.
David Farmer, Chick-fil-A’s vice president of menu strategy and development, tells Business Insider that the idea for the service came about after employees noticed how hectic the ordering process could be for families.
The service, which will be advertised on participating restaurants’ drive-thru signs, is part of the company’s focus on “taking the stress out,” and making the dining experience more relaxing for all customers.
Chick-fil-A is making an unprecedented move to hook millennial moms [Business Insider]
by Ashlee Kieler via Consumerist
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