Ever walked into a McDonald’s and not been sure what to order? Probably not, if you’re already at the restaurant. But for those of us who just can’t make up our minds, the Golden Arches has a solution: a digital menu board that recommends meals depending on the weather.
The idea behind the boards, which are expected to be installed by the end of 2016, is to better engage customers, bring attention to certain items, and of course increase sales, Business Insider reports.
As for the boards’ ability to determine your meal needs based on weather?
McDonald’s U.S. President Mike Andres says the smart menus are designed to monitor the temperature outside and, based on that information, recommend products that tend to sell better at hotter or cooler temperatures.
So when it’s cold or raining outside, for example, the digital menu might suggest hot drinks or heartier meals.
Additionally, the boards will track the time of day to promote breakfast products in the morning, then switch to other items at appropriate times.
McDonald’s ‘smart’ menus will start recommending food based on the weather [Business Insider]
by Ashlee Kieler via Consumerist
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