From all-day breakfast to tests of a $4.99 build-your-own combo meal bag, McDonald’s has pulled out nearly all the stops when it comes to getting customers inside the Golden Arches. Today, the fast food giant announced its latest initiative, a new take on the Dollar Menu: “McPick 2.”
The new offering, the company’s latest attempt to distance itself from the long-standing Dollar Menu, lets diners pick two pre-selected products from a list of items for $2, the Associated Press reports.
The McPick 2 menu includes just four options: a McDouble, a McChicken, small fries and the company’s new mozzarella sticks.
Deborah Wahl, senior vice president of marketing for the U.S., said the McPick platform was designed to give people options and drive customers into stores.
Franchisees recently voted to make the micro-menu available at a national level, setting in motion a five-week test starting Jan. 4.
After the five-week test, McDonald’s could change the details of the menu, but the company says it plans to stick with the “McPick” concept and name.
This, of course, isn’t the first time the fast food company has tried another reiteration of the Dollar Menu.
Back in 2012, the company tried the “Extra Value Menu” that offered items for a range of prices. When that didn’t catch on, it tried the “Dollar Menu & More” option in 2013.
McDonald’s reveals new deal to replace Dollar Menu [The Associated Press]
by Ashlee Kieler via Consumerist
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