Dunkin’ Donuts Now Testing Mobile Ordering, Delivery Service In Certain U.S. Cities

http://ift.tt/1FzBOM2

After announcing this summer that it would be dipping its toes into mobile ordering as well as mulling the idea of offering delivery service, Dunkin’ Donuts says it’s testing both features at various markets around the country now.

Starting today, 124 Dunkin’ locations in Portland, ME will let customers order ahead of time using a new smartphone app, reports Bloomberg News.

On the delivery front, 19 of the chain’s restaurants in Dallas are testing delivery with a partnership through DoorDash. More locations in Atlanta, Chicago, Los Angeles and Washington D.C. will also go that route soon.

Dunkin’ has plenty of competition to keep it busy these days: not only does Starbucks offer mobile ordering and have rewards program with 10.4 million or so customers — compared to Dunkin’s 3.6 million members in its program — but McDonald’s is trying to take a cut of the breakfast crowd by offering all-day breakfast nationwide.

To set itself apart from its rivals, the company hopes it can bring the heat by getting customers what they want faster than other services.

“The morning space and the coffee space are incredibly crowded,” said Scott Hudler, vice president of global consumer engagement. “Speed is one of our brand differentiators.”

Dunkin’ Donuts Tests Mobile Ordering in Bid to Catch Up With Starbucks [Bloomberg]

by Mary Beth Quirk via Consumerist