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McDonald’s Officially Beefs Up The Quarter Pounder, Could Prices Be Increasing Too?

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McDonald's increased the amount of beef in its Quarter Pounder.

McDonald’s increased the amount of beef in its Quarter Pounder.

Back in June, McDonald’s was mum on whether or not there was truth to reports that it would up the beef in its Quarter Pounder. Today, we received confirmation as the company has officially added 0.25 ounces to the burger. But now that there’s more meat between the buns, will it mean more money from our wallets?

CNBC reports that the Golden Arches quietly increased the size of its Quarter Pounder sandwich from 4 ounces before cooking to 4.25 ounces before cooking and hasn’t yet decided if more beef should equate to a higher cost.

Sources close to the company say that the chain’s franchise operators will decide if the bigger burger needs a bigger price tag.

While McDonald’s didn’t provide details on how much the burger weighs after it hits the grill, the previous 4 ounce version clocked in at 2.8 ounces after cooking.

The change was first spotted on McDonald’s nutrition webpage, which provides descriptions of its menu items – including their weight before cooking.

According to CNBC, the more sizable burger comes after McDonald’s reported an uptick in beef prices, saying on an earnings call recently that costs rose about 1% in the last quarter.

McDonald’s quietly changes its Quarter Pounder size [CNBC]


by Ashlee Kieler via Consumerist

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