More Google Searches Are Done On Mobile Devices Than PCs For First Time

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In the beginning, a person with a question that needed to be answered would shout, “To the Google!” and that would most often mean sitting in front of a desktop computer or opening a laptop. Not so, anymore: For the first time, U.S. Googlers are Googling more on mobile devices than personal computers.

Just like we turn to our smartphones and tablets for on-the-go or on-the-couch entertainment, so are we picking up mobile devices to search the Internet more, both here and in other parts of the world, according to the Associated Press reporting on a digital advertising conference today.

While some computer and technology companies tied to PCs have struggled to survive in the new smartphone/mobile-focused world that Apple kicked off with the first iPhone in 2007, Google has been surfing along pretty well because its search engine and other services come standard in its Android mobile operating system, which is used on most non-Apple devices.

The company says that while its average ad prices have been going down for the last few years because marketers don’t want to pay as much for smaller ads on smartphones, mobile ad prices have gone up and will do so into the future as marketers realize the benefit of being able to connect with a customer at the very moment they’re looking for something.

Google is staying mum on the exact number of mobile search requests it gets, but overall it processes more than 100 billion search requests worldwide every month.

Googling on Mobile Devices Surpasses PCs in US for 1st Time [Associated Press]

by Mary Beth Quirk via Consumerist