If you’re the kind of person for whom a second breakfast is a matter of course, you might want to consider moving to northeastern Pennsylvania in the next few days: Some McDonald’s locations there have been offering up free Egg McMuffins this month in exchange for Taco Bell breakfast receipts.
The offer is only good once per person, per day at participating locations and seems to be limited to locations that are a part of the Northeastern Pennsylvania McDonald’s organization, which is a group of 20 McDonald’s owner/operators and 65 McDonald’s stores in the Wilkes Barre-Scranton area.
The gimmick runs through April 17, and appears to have only started this month, judging by the @McDNEPA Twitter account.
Could this promotion spread to other areas? It might — especially if McDonald’s is as worried about competition from the taco chain as it appears to be.
“Clearly, at least some McDonald’s folks are concerned about the potential competition at breakfast that Taco Bell could provide over time — and maybe is providing right now,” Janney Capital Markets analyst Mark Kalinowski wrote in a research note reported by BusinessInsider.
Or heck, maybe the company will find some other form of payment — it’s already tried the selfie/hug route, only making a minimal splash among consumers.
In any case, this kind of move could be seen as driving customers straight into Taco Bell’s arms for breakfast, if only to get the chance for a second free meal at McDonald’s. People have been known to want free stuff.
Some McDonald’s are now accepting Taco Bell receipts as payment [BusinessInsider]
by Mary Beth Quirk via Consumerist
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