A Florida movie theater has apologized and pulled a makeup ad that ran before a PG-rated movie after a mother complained and said that the scenes of people putting on lipstick and kissing each other are images better suited to a screening of 50 Shades of Grey.
The woman took her son to see Home on Sunday, a movie about a girl and an alien who become friends, reports WKMG.com.
But she says she was outraged after a Revlon commercial was shown minutes before the movie, recording the ad on her phone to show it to management.
“I would expect to see that before I saw 50 Shades of Grey, not Home with my children,” she said. “There was kissing, touching, it was very suggestive. Just had no place to be played before a children’s movie.”
She adds that her son was confused, and was unsure if they were in the right movie. She called the theater, thinking perhaps it was a mistake, and claims whoever she spoke to was very “flippant” about the situation.
Epic Theatres runs the establishment, and issued a statement saying: “EPIC Theatres apologizes for the programming error. The ad was removed as soon as we became aware of the situation.”
Revlon told WKMG that the company would never pay for its ads to air before a kids’ movie, and appreciate Epic’s apology.
Check out the ad for yourself below:
Mom says Volusia movie theater showed racy commercial before kids movie [WKMG.com]
by Mary Beth Quirk via Consumerist
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