(IKEA)
Earlier this year, IKEA announced it would finally be serving up a vegan version of its popular Swedish meatballs in its in-store eateries. And starting tomorrow, IKEA shoppers now have the option of going vegan, eating Gröksakbullar meat-free balls while shopping for Ektorps and Kragstas.
At launch, the vegetable-only balls can be purchased for chowing down at IKEA restaurants ($4.49 for 10), but they won’t initially be available as a frozen takeout item from the IKEA food stores. That will come in June, when IKEA plans to start selling take-home packages of both the vegan and chicken meatballs.
“We will continue to serve delicious food, offering a taste of Sweden at affordable prices, but with increasing focus on the aspects of food that are really important to people: health and sustainability,” said Michael La Cour, Managing Director of IKEA Food Services AB in a statement. “We have high ambitions, and our journey in this direction has just begun. I am proud that we now take the first step and start serving veggie balls.”
by Chris Morran via Consumerist
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