After previously suspending its endorsement contract with Minnesota Vikings running back Adrian Peterson when he was accused of hitting his son, Nike has now officially dropped the NFL player after his plea agreement to a misdemeanor assault charge.
Peterson hasn’t been playing in any NFL games since the child abuse allegations came to light in September, when he was indicted for hitting his son with a tree branch. Nike put his endorsement contract on hold at that time as well, and announced yesterday that the connection has now been severed completely, Bloomberg reports.
Peterson received a $4,000 fine and ordered to perform 80 hours of community service on Nov. 4 by a Texas state judge, after he pleaded no contest to reckless assault.
It’s still unclear whether he’ll return to the roster in any upcoming Vikings games, pending a decision by NFL Commissioner Roger Goodell.
Nike Cuts Ties With NFL’s Peterson After Assault Plea [Bloomberg]
by Mary Beth Quirk via Consumerist
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