There has been an inflatable movie screen-sized hole in our hearts ever since SkyMall announced in January that it had filed for bankruptcy protection, essentially ending 25 years of inflight shopping entertainment. But that void for all things you-never-knew-you-needed-until-you-had-nothing-better-to-do-than-flip-through-the-pages-of-the-kooky-retail-magazine will soon be full: SkyMall will once again by flying high on United Airlines.
The Los Angeles Times reports that passengers on United Airlines will have the opportunity to buy jumping hot dogs, bed bug sleeping cocoons, and watches that tick down the minutes until you die via the resurrection of SkyMall magazines.
So how is it possible that SkyMall lives to see another day? The company was purchased out of bankruptcy protection back in April by C&A Marketing, which plans to revive the business known almost as much for its use as a punchline as its unique products.
C&A Marketing’s first order of business was to get the magazine back in the sky. It did so by paying to include SkyMall as an insert in United Airline’s in-flight magazine, Hemispheres, the L.A. Times reports.
SkyMall will continue to be in the carrier’s magazine until the end of the year.
A rep for C&A Marketing says that while United is the only airline to carry the pared-down version of SkyMall for now, it also appears in Amtrak’s Arrive magazine in Boston, New York and Washington.
Skymall gets back in the air with United Airlines [Los Angeles Times]
by Ashlee Kieler via Consumerist
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