Mickey D’s has been trying to turn things around for years, pulling all kinds of things out of its hat — most recently, of course, all-day breakfast (which many franchisees hate) — to prompt a pickup in sales. It’s done something right, as the chain announced today that after a seven quarter sales slump in the U.S., same-store sales grew 0.9%. In addition, global same-store sales grew 4% in the third quarter of 2015.
As such, McDonald’s is quite prepared to pat itself on its back, touting all-day breakfast and its new crispy chicken deluxe sandwich as keys to its success.
“I am encouraged by our operating performance for the quarter, with positive comparable sales across all segments, including the U.S., as well as sales recovery in China following the prior year supplier issue,” McDonald’s CEO Steve Easterbrook said in a statement. “I am confident in the fundamental strength of the McDonald’s System and our ability to drive initiatives that are focused on delivering the greatest benefit for our customers.”
by Mary Beth Quirk via Consumerist
No comments:
Post a Comment