Nothing goes better with a chalupa than a nice glass of red wine. Okay, we don’t actually know that, but we do know that the pairing will certainly be an option at Taco Bell’s new Chicago location.
The fast food restaurant confirmed earlier rumors that it would sling boozy beverages for the first time in the U.S. when its new Wicker Park neighborhood location opens, Bloomberg reports.
Customers at the restaurant will have the option to add beer, wine or “mixed alcohol freezes” to their meals – as long as they’re of legal age.
The company says the location is modeled after its stores in South Korea, Japan and Spain, where alcohol is also served.
Taco Bell tells Bloomberg that the alcoholic beverages will be served in a new cup, designed to distinguish the contents from non-alcoholic beverages.
This isn’t the first time that Yum! Brands – the owner of Taco Bell and several other fast food brands – has dipped its toes in the taco/booze pool.
Last spring, the company announced plans to open a new upscale eatery called U.S. Taco Co. that served “American-inspired” tacos and other American dishes, as well as boozy milkshakes. While the U.S. Taco Co. location eventually opened in California, the company postponed plans to serve alcohol after it was unable to obtain a liquor license.
In addition to being the first U.S.-based Taco Bell to serve alcohol, the new Wicker Park eatery will also be the first in the country to encompass a new “urban concept.”
Among other things the new concept features open kitchens and food served in baskets.
“This design is focused on simplifying and modernizing the restaurant experience,” the company said in the statement.
Taco Bell Will Serve Booze at U.S. Restaurant for the First Time [Bloomberg]
by Ashlee Kieler via Consumerist
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