A McDonald’s ad earlier this year denounced kale, but new reports how the fast food giant may be adding the vegetable to its menu.
McDonald’s latest attempt to transform itself into a “modern, progressive burger company” that can attract a younger consumer base apparently includes adding everyone’s (okay, maybe not everyone) favorite superfood to the menu: kale.
Business Insider reports that the Golden Arches’ plan to add the leafy green is part of its push to embrace consumers’ evolving tastes.
Analysts with Janney Capital Markets revealed the addition of kale to the menu in a recent report, saying the vegetable could be used in salads or smoothies.
The analysts, who cite unnamed sources, say including kale could be a step in the right direction when it comes to consumers’ not-so-affectionate feelings for the fast-food company.
A spokesperson for McDonald’s was coy when asked to confirm the leafy vegetable’s forth-coming menu status.
“As we continue to listen to our customers, we’re always looking at new and different ingredients that they may enjoy,” the spokeswoman told Business Insider.
Over the past several years kale has gained popularity among health-conscious consumers because of its nutritional value and plethora of uses, where as McDonald’s has suffered slumping sales and challenges attracting younger generations.
According to Business Insider, McDonald’s reported embrace of kale is a stark contrast to the company’s previous standpoint on the vegetable.
Earlier this year, the company released an ad called “The Unapologetic Big Mac,” that shared a decidedly anti-kale attitude. The spot included jabs at foodies who prefer healthier food options like greek yogurt and kale.
McDonald’s is having a huge identity crisis [Business Insider]
by Ashlee Kieler via Consumerist
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