Back in March Walmart launched a program that allows customers to trade in their used video games for store gift cards, you know to buy milk, bread, sweatpants. Now that the mega-retailer likely has a hefty stockpile of said used games it’s ready to resell them, completing its transformation into a bonafide video game reseller.
Walmart announced Tuesday that it has begun to sell certified, pre-owned video games at more than 1,700 stores across the country, Forbes reports.
While Walmart previously said it would resell the old titles brought in by customers, it took nearly seven months to do so.
For Walmart the foray into the used video game market could prove to be a lucrative deal.
“With 117 million gamers in the U.S., we are constantly looking to provide new and game-changing offerings to those customers,” Laura Phillips, senior vice president of entertainment for Walmart, tells Forbes. “We’ve said that we would focus on the $2 billion pre-owned market, and we’re continuing to deliver on that today.”
Although Walmart’s new gig may be encroaching on number one video game retailer GameStop’s territory, the company didn’t sound to shaken up by the new-found competition back in March.
“We win those market share battles because we’ve been at it a long time,” CEO Paul Raines told the Wall Street Journal at the time.
Walmart Starts Selling Used Video Games [Forbes]
by Ashlee Kieler via Consumerist
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